Jock in the box: Pro athletes are latest luxury real estate perks

By Shivani Vora

Call it pro-gramming.

When Chuck Roberts was looking for a new waterfront home on Miami Beach, he had no shortage of amenity-loaded luxury buildings to pick from. But one building left the 52-year-old finance worker star stuck.

Former NFLer Troy Aikman, golfer Greg Norman and French soccer player and World Cup-winner Blaise Matuidi are just a few of the top athletes who were touching down at 57 Ocean, an 18-story new construction tower, located on Miami Beach.

It’s all part of the condo building’s celebrity athlete program which, at no additional cost, hooks up residents with pro players for meals and to play sports.

Although 57 Ocean doesn’t officially open until September, the program is already in full swing for those in contract on one of its units, which range in price from $1.5 to $38 million.

Marcelo Kingston, a managing partner at Multiplan, the building’s developer, added that the VIP events will happen regularly, “which could be small meet-and-greets, games or one-on-one sessions.”

Roberts loved the perk so much that he bought a penthouse unit.

Enjoy the sand on the beach, not in the traps, with tips from Greg Norman at Miami Beach’s 57 Ocean

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